Fratello Talks: The Quest For Relevance In A Hype Hungry Watch Industry

Welcome to the latest episode of Fratello Talks. This week, Nacho is joined by RJ and Lex to discuss their thoughts on a hype-hungry watch industry. Lately, more than ever before, it seems that big brands within the watch industry are doing their best to remain relevant by chasing hype. We saw the natural hype behind the Omega × Swatch MoonSwatch take over the world a couple of years ago, but have brands been successful in manufacturing similar excitement?