Micro watchbrands and independent watchmakers, Discount on watches, the mandatory wristcheck

In this 7th episode of Fratello on Air, Michael Stockton and Robert-Jan Broer try to answer two questions from our listeners. One is about watches from microbrands (and independent watchmakers) and the other is about getting a discount on watches. The first question is asked because it seems like we are mainly interested in watches from the big brands, and perhaps it gives the impression that we also own only watches from these brands. But Mike and RJ explain what they love (and dislike) about microbrands and independent watchmakers, and which brands they like (and own) themselves.

With regard to the question about getting a discount on watches, we discuss why discounts are given to customers and what the impact is on the brand's image (and value) when watches are heavily discounted. With brands that are closing authorized dealers and focus on their own boutique sales and on-line sales, it will become more difficult for customers to find a good discount. Michael and RJ explain the pros and cons of direct selling by watch brands and what the effect is on discount. And whether a discount is necessary.

In every episode of Fratello on Air, we also discuss the watches that we are wearing during the podcast recording. For Mike, it is this special Oris Bigcrown Pilot and for RJ, his beloved Omega Constellation Globemaster in Sedna gold. We both explain why we like these watches so much.

Follow us on:

Instagram: @fratellowatches @mikeinfrankfurt @rjbroer
Youtube: https://www.youtube.com/fratellomagazine/
Website: https://www.fratellowatches.com